Client

Nirvana Brewery

PROJECT

Nirvana is a life-loving brewery that makes beers, ales and lagers with either no or low alcohol. They needed a new master brand and new product range designs for their growing portfolio. The dilemma was that their existing bestselling lager was very well-known by the current branding. Should we make room for two brands and risk unclear brand architecture? Or align the bestseller’s branding with the new master brand and risk recognition issues? We love a challenge.

Nirvana is a life-loving brewery that makes beers, ales and lagers with either no or low alcohol. They needed a new master brand and new product range designs for their growing portfolio. The dilemma was that their existing bestselling lager was very well-known by the current branding. Should we make room for two brands and risk unclear brand architecture? Or align the bestseller’s branding with the new master brand and risk recognition issues? We love a challenge.

Nirvana is a life-loving brewery that makes beers, ales and lagers with either no or low alcohol. They needed a new master brand and new product range designs for their growing portfolio. The dilemma was that their existing bestselling lager was very well-known by the current branding. Should we make room for two brands and risk unclear brand architecture? Or align the bestseller’s branding with the new master brand and risk recognition issues? We love a challenge.

Nirvana is a life-loving brewery that makes beers, ales and lagers with either no or low alcohol. They needed a new master brand and new product range designs for their growing portfolio. The dilemma was that their existing bestselling lager was very well-known by the current branding. Should we make room for two brands and risk unclear brand architecture? Or align the bestseller’s branding with the new master brand and risk recognition issues? We love a challenge.

WHAT WE DID

WHAT WE DID

Naming /
Visual identity /
Tone of voice /
Messaging /
Packaging /
Website /
Social media /
Newsletter templates /

Naming /
Visual identity /
Tone of voice /
Messaging /
Packaging /
Website /
Social media /
Newsletter templates /

Naming /
Visual identity /
Tone of voice /
Messaging /
Packaging /
Website /
Social media /
Newsletter templates /

Naming / Visual identity / Tone of voice /
Messaging / Packaging / Website / Social media / Newsletter templates /

Naming / Visual identity / Tone of voice / Messaging / Packaging / Website / Social media / Newsletter templates /

Studio-More-Nirvana-Brewery-08

A tale of two
beer brands

Nirvana brewery makes low- and no-alcohol beers, ales and lagers. Big on quality and natural ingredients, they needed a unifying master brand and product designs to support their growing portfolio. It was also important to communicate their celebratory love of life, and increase their appeal to both drinkers and non-drinkers.

BEFORE & AFTER

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Brewing up perfection

The biggest challenge lay with their bestselling lager, known to stockists and consumers under the old branding. In the interests of efficient brand management and clear brand architecture, we advised them to rebrand their bestseller in line with the new master brand. But without throwing the baby out with the bathwater. By evolving the most recognisable equities – the ‘transcendental’ hand logo and striking colourways – we created a masterbrand with a new design toolkit. This rich, flexible visual language uses design elements and glyphs to tell the brand’s story, the ‘perfect beer’ journey (inspired by the ‘perfect state’ of Nirvana), and the unique brewing process. Great for consistency without repetition.

Studio More – Nirvana Brewery 05
Studio More – Nirvana Brewery 01
Studio-More-Nirvana-Brewery-06

Creativity with
commercial vibes

Led by ‘the perfect state’ and the journey towards the ‘perfect beer’, the new brand vision opened the doors to a fresh world of potential. Nirvana now have a stronger brand, a unified product range and an eye-catching visual expression. ‘Balance’ was a key theme. The design’s perfect symmetry, radiating out from the hand, represents finding your perfect state, while the illustrative arrows and dotted lines convey the ‘life is a journey’ message. Rather than being just another no-alcohol brand in a growing market, Nirvana stands out as a celebratory lifestyle choice brimming with positive vibes. The gender-neutral aesthetic works beautifully across social media, presentations, trade stands and more. Add a new brand story, brand values and tone of voice, and Nirvana is ready to ‘make the good times last’.

UpCircleGuideline Layout
UpCircleGuideline Layout
UpCircleGuideline Layout

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Find Us
Studio More
107
52 Holloway Road,
London, N7 8BW
Map

Find Us
Studio More
107
52 Holloway Road,
London, N7 8BW
Map

Find Us
Studio More
107
52 Holloway Road,
London, N7 8BW
Map

Find Us
Studio More
107
52 Holloway Road,
London, N7 8BW
Map

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