Client

Tea+

PROJECT

Tea+ wanted to make a name for themselves with an exciting category ‘first’ – a vitamin-infused tea drink. After receiving investment from ‘vitamin king’ Tej Lalvani, CEO of the UK's largest vitamin company, Vitabiotics, the time was right for a rebrand.

HOT NEW CATEGORY FOR THE TEA WITH EXTRA

Previously named t+, the offer straddled the very distinct worlds of tea and vitamins. In order to create a clear point of difference, we established the brand as ‘the vitamin infused tea drink’, and renamed them Tea+ to improve clarity and web searchability. All of which set the scene for some powerful branding.

Fact!

1500 retailers in the UK!

From high ambitions to the high street

Unmissably bold and colourful, the new brandmark blends TEA and + for head-turning standout. Split by function, consumers can choose between Defence, Vitamin D, Cleanse and Energy, each with their own snappy pack descriptors for easy navigation. You can now find them in Ocado, Holland & Barrett, Superdrug and Boots nationwide.

Fact!

Tea+ have gained listings in: