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Client

UpCircle

PROJECT

We were proud to play our part with UpCircle. This sustainable skincare brand uses discarded ingredients in their products – ingredients which would otherwise go to landfill. By turning these into quality skincare, they've plugged right into the circular economy.

We were proud to play our part with UpCircle. This sustainable skincare brand uses discarded ingredients in their products – ingredients which would otherwise go to landfill. By turning these into quality skincare, they've plugged right into the circular economy.

We were proud to play our part with UpCircle. This sustainable skincare brand uses discarded ingredients in their products – ingredients which would otherwise go to landfill. By turning these into quality skincare, they've plugged right into the circular economy.

WHAT WE DID

WHAT WE DID

Naming /
Visual identity /
Tone of voice /
Messaging /
Packaging /
Website /
Social media /
Newsletter templates /

Strategy / Naming / Visual identity / Tone of voice / Messaging / Packaging / Website / Guidelines / Digital newsletters /

Strategy / Naming / Visual identity / Tone of voice / Messaging / Packaging / Website / Guidelines / Digital newsletters /

Studio More UpCircle Portfolio 02

The circular economy is the change our world needs

Skincare is a crowded marketplace and 'natural' is nothing new. So the design strategy needed to be a category-buster with a strong sustainability focus. We chose 'All round' as the core idea. 'All round' describes the ingredients' sustainable journey, and heroes the fluidity.

Fact!

Global reach expanded to Australia, Finland, Portugal.

Studio More UpCircle Portfolio 03

Crafting a category-buster

Simple and striking, the 'continuous line' embodies the circularity concept against an elegantly muted colour palette, while the new name UpCircle is upbeat, and nods to the upcycled ingredients. The ethos is right there in the details too. Goodbye, plastic bottles.

Fact!

UpCirlce have gained listings in:

UpCircle Stockists
Print
Studio More UpCircle Portfolio 08
Print
UpCircleGuideline Layout
Studio More UpCircle Portfolio 09

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Find Us

Studio More
107
52 Holloway Road,
London, N7 8BW
Map

Find Us

Studio More
107
52 Holloway Road,
London, N7 8BW
Map

Find Us

Studio More
107
52 Holloway Road,
London, N7 8BW
Map

Newsletter

Newsletter

Newsletter

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