Client

UpCircle

PROJECT

We were proud to play our part with UpCircle. This sustainable skincare brand uses discarded ingredients in their products – ingredients which would otherwise go to landfill. By turning these into quality skincare, they've plugged right into the circular economy.

We were proud to play our part with UpCircle. This sustainable skincare brand uses discarded ingredients in their products – ingredients which would otherwise go to landfill. By turning these into quality skincare, they've plugged right into the circular economy.

We were proud to play our part with UpCircle. This sustainable skincare brand uses discarded ingredients in their products – ingredients which would otherwise go to landfill. By turning these into quality skincare, they've plugged right into the circular economy.

WHAT WE DID

WHAT WE DID

Naming /
Visual identity /
Tone of voice /
Messaging /
Packaging /
Website /
Social media /
Newsletter templates /

Strategy / Naming / Visual identity / Tone of voice / Messaging / Packaging / Website / Guidelines / Digital newsletters /

Strategy / Naming / Visual identity / Tone of voice / Messaging / Packaging / Website / Guidelines / Digital newsletters /

Studio-More-UpCircle-Portfolio-02-DBA

The circular economy is the change our world needs

Skincare is a crowded marketplace and 'natural' is nothing new. So the design strategy needed to be a category-buster with a strong sustainability focus. We chose 'All round' as the core idea. 'All round' describes the ingredients' sustainable journey, and heroes the fluidity.

Fact!

Global reach expanded to Australia, Finland, Portugal.

Studio-More-UpCircle-Portfolio-03

Crafting a category-buster

Simple and striking, the 'continuous line' embodies the circularity concept against an elegantly muted colour palette, while the new name UpCircle is upbeat, and nods to the upcycled ingredients. The ethos is right there in the details too. Goodbye, plastic bottles.

Fact!

UpCircle have gained listings in:

UpCircle Stockists
Print
Studio-More-UpCircle-Portfolio-08
Print
UpCircleGuideline Layout
Studio-More-UpCircle-Portfolio-09

Collaborators:

Naming & Tone of Voice - www.reedwords.co.uk
Photography - www.veerleevens.com

More Work

james whiteBrand Design

nirvana breweryBrand Design

didsbury ginBrand Design

tea+Brand Design

cool cold brewBrand Design

Find Us
Studio More,
52 Holloway Road,
London, N7 8BW
Map

Find Us
Studio More,
52 Holloway Road,
London, N7 8BW
Map

Find Us
Studio More,
52 Holloway Road,
London, N7 8BW
Map

Find Us
Studio More,
52 Holloway Road,
London, N7 8BW
Map

Find Us
Studio More,
52 Holloway Road,
London, N7 8BW
Map

Studio More Logo – Footer